The right data, particularly data that addresses consumers’ post-COVID needs, and the right approach - applying local knowledge and a creative, global mindset - can build back a dynamic data-and-tech-driven recovery for travel marketing.
The initiative would enable the OTA to access IATA NDC functionalities, including the NDC content from the multiple airlines Travelport has built NDC connections with.
Big data, new tools and the digital co-ops all enable unprecedented levels of collaboration between DMOs and stakeholders.
Online businesses have for years relied on third-party cookies for profiles of site visitors. Are they prepared for a world without them?
Data from Dianping showed that the local tourism sector accelerates a recovery backed by digital transformation.
The travel-leisure complex aims to become a low-carbon, intelligent tourism landmark in Shanghai rich in cultural activities by 2025, according to executives.
Destination marketers need to revisit their symbolic food images to showcase diversity of local cuisines, adjust expectations and broaden understanding of international visitors.
U.S. fintech company plans to launch a domestic wallet in China that will not compete with the dominant local players.
