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Local brands know China better — what edge do global hotel chains still have?
How international brands adapt to evolving Chinese consumer preferences, particularly those of Gen Z and travelers seeking cultural experiences, will be critical to their future positioning in the market.
10/09/2026
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2 hours ago
China’s outbound travel peak may not return, How can the industry win Chinese travelers?
The market has fallen short of the expected “revenge travel” surge.
09/30/2026
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1 weeks ago
As AI starts booking trips for travelers, OTAs face a new role
OTAs may evolve from traffic gateways into transaction infrastructure.
09/29/2026
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1 weeks ago
Travel AI entrepreneur tests ChatGPT: Personal trip planning is being rewritten
The biggest gap in travel AI may not be capability, but trust.
09/28/2026
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1 weeks ago
China’s busiest airport breaks another passenger record
Baiyun Airport’s international and regional route network continues to expand.
09/24/2026
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2 weeks ago
Trip.com focuses on a pragmatic AI playbook
The online travel company is applying AI across travel execution, deploying intelligent search, seamless conversion loops, and operational support.
09/23/2026
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2 weeks ago
Why many Chinese hotels are missing out on the inbound travel boom
Similar challenges also confront travel agencies, attractions and destinations.
09/23/2026
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2 weeks ago
Sun Group-backed airline ramps up China expansion
The airline began commercial operations just 10 months ago.
09/23/2026
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2 weeks ago
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