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Year-on-year growth exceeded 21%, setting a record high for the same period in history.
Inbound travel bookings surged by approximately 90% year-over-year.
Growth in China now means rebuilding fundamentals and advancing through a layered brand strategy.
The launches have been pushed back to October.
It’s a much deeper tie-up than a standard aggregator partnership.
Enrollment has shrunk by more than 70% over nine years.
The move is aimed at easing overtourism pressure and reducing administrative workloads.
The market remained below year-earlier levels for the sixth consecutive month.
A technological shift reshaping the industry
39% of Chinese travelers aim to return home as a ‘new version’ of themselves as wellbeing takes center stage. 86% willing to relying solely on AI search summaries - compared to 69% globally
Business surges 110%, with Asia-Pacific emerging as the fastest-growing engine
Born from the simplest need
Between 2024 and 2026, ATM saw Asian participation grow at a 13.95% CAGR
Second edition of the region’s leading corporate travel show to take place 14-15 April 2026, Marina Bay Sands, Singapore
