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Converting existing hotels fits the pace of expansion that international hotel groups are now pursuing in China.
Popular destinations include Zhuhai, Hangzhou, Suzhou, Foshan, Dongguan, Nanjing, Xi’an, Wuhan, Zhengzhou, and Jinhua.
Consumers are becoming more experienced, while platforms now provide nearly all the information they need, squeezing the space for traditional intermediaries.
Overseas visitor arrivals rose 27.82% year on year.
The number of visitors from China to Japan fell 57.3% year on year in June.
These counties combine strong spending power with lasting tourism appeal.
It has the biggest share—and the most lucrative part of the market.
Even the most basic level of transparency is still missing.
From its first steps in 2005 to the 20-year milestone, ITE HCMC has continuously expanded its scale, connecting Vietnam’s tourism destinations and businesses with global partners and steadily affirming its position as one of Vietnam’s prominent international travel events.
Vietnam overtook Thailand in Chinese visitor arrivals for the first time.
