On Chinese lifestyle-sharing platforms such as Xiaohongshu and Weibo, numerous daily posts share diverse experiences related to outdoor sports.
The platform’s users will now be able to make direct bookings to stay at Hilton hotels in overseas destinations such as Singapore, Maldives and Bangkok.
The case comes at a tricky time for Thailand as it tries to woo back Chinese tourists after the COVID-19 pandemic.
Alipay and Trip.com also launched a China Travel Guide in the app with comprehensive travel advice in the country.
If Sanya successfully explores such a path, it will become an example for coastal cities across China.
The value of user generated content lies in its ability to convey experiences that feel truthful and authentic to the target audience.
The French brand aims to expand globally, and China will be vital to that goal.
The company aims to provide tailor-made solutions to professional sports organizations.
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