88% of companies have increased or kept their digital advertising strategy budget the same since COVID-19.
The Sanya tourism promotion website was simultaneously launched in Simplified and Traditional Chinese, English and Russian.
Those companies equipped to weather the storm will continue doing so for years to come.
APAC tourism sector should take this period as a time for reinvention.
Trying to use traditional forecasting methods to accurately forecast the return of traveller demand is purely speculative.
As people flood back onto planes and into hotels, they expect brands to acknowledge what they’ve been through this past year and to meet them where they are in their journeys back to regular life.
Commitment works two ways.
Some people are booking for now and the shorter term, some for later in the year, and some are taking time to research bigger trips for the future.
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