The company is optimistic about future cruise bookings from North America, Europe and the U.K. as well as other countries to China.
The hotel brand is owned by Fosun Tourism following its acquisition of the Thomas Cook brand for £11 million at the end of 2019 and is targeting a ‘new generation of travelers’.
As of December 2020, Trip.com Group saw 200 million consumers tune in for live broadcasts, including the Boss Live show, driving Trip.com Group's total pre-sale GMV to over RMB 5 billion.
After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
Huazhu's target is to reach 10,000 - 15,000 hotels in the next five years and the majority of them will still be midscale or economy hotels.
While there’s little tourism boards can do to prevent hate crimes, there are a few approaches they can take to woo Chinese travelers.
Partner Program reviews and scores all partnerships based on a set of growth and performance categories the company considers critical.
The company opened its first LEGOLAND theme park in the country, with at least one more to follow in Shanghai.
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