The Winter Sports Expo provides chance for two future Olympic Winter Games hosts China and Italy to expand cooperation in winter sports industry and beyond.
Over the past several years, Accor has augmented its portfolio in Greater China, with the introduction and acceleration of new lifestyle, luxury and premium brands.
88% of companies have increased or kept their digital advertising strategy budget the same since COVID-19.
The Sanya tourism promotion website was simultaneously launched in Simplified and Traditional Chinese, English and Russian.
Those companies equipped to weather the storm will continue doing so for years to come.
APAC tourism sector should take this period as a time for reinvention.
Trying to use traditional forecasting methods to accurately forecast the return of traveller demand is purely speculative.
As people flood back onto planes and into hotels, they expect brands to acknowledge what they’ve been through this past year and to meet them where they are in their journeys back to regular life.
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