From 2012 to 2018, the compound growth rate of online booking of vacation travel increased 42.97%, slightly higher than the 41.76% of the overall travel booking on the Internet.
China remained the biggest tourist source market for Thailand and accounted for the bulk of Thailand’s tourism income.
A key question remains whether it is better to launch a dedicated brand in China, or adapt a chain’s existing brands to the local market.
The market for illuminated scenic spots in China reached 68 billion yuan (US$9.88 billion) in 2017, with the value of the market estimated to rise to 100 billion in 2020.
Soft brands will only continue to grow in favor with consumers, developers and brand companies alike.
Although 60% of guests would like to purchase ancillary services during their stay, there are still a significant number of guests who mention that the services offered were not relevant to them.
RevPar increased a modest 1.4 percent compared to the year before, as U.S. trade tensions with China dampened both corporate bookings in the U.S. and leisure travel in Asia Pacific.
WeChat Pay rolled out a pilot in-flight mobile payment service Wednesday for passengers taking two flights carried by Spring Airlines.
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