Every month around 1.2 billion active users connect to WeChat for different kinds of services, it's the place to be for promoting a tourist destination.
The deal will pave the way for a greater presence of Chinese travelers on the island.
Hilton aims at opening and managing 1,000 hotels in China by 2025, which will create 100,000 jobs in the area. The company also looks to reach 50 million loyalty members in the country.
Deutsche Hospitality’s expansion into China represents a strategic milestone in the cooperation between the group and its shareholder Huazhu.
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The trend towards working remotely - at home, in cafes or while in transit - has become more popular in recent years, and in 2020 the global climate has made it a new practice for most companies.
The potential of fintech apps and the possibility of how payment and other finance-related activities can pave way for a travel-related buy are being evaluated in China.
The hotel group believes that its growth and geographic diversification are proving to be a significant help in resisting the worst effects of the crisis.
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