The partnership spans three years and aims at increasing the visibility of Morocco's destination in China, notably through digital advertising campaigns.
The hotel group expects revenue generation from its mid-scale and upscale hotel segments to go up further with aggressive development.
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Mafengwo has about 130 million users, out of whom 4 million users a year see contents for traveling in Japan.
Consumer channels, distribution integration, merchandising and emerging technologies are shaking up the travel sector.
Both airlines will provide their self-managed lounges to the other side's premium (first- and business-class) passengers and frequent fliers with elite status.
The Beijing-based carrier will suspend its CA837 and CA838 flights, the only current direct links between the two cities, starting Aug. 27.
The 1,700-square meter tax-free store will be opened during the second China International Import Expo in November.
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