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Leveraging WeChat marketing to reach Chinese travel consumers

Leveraging WeChat marketing to reach Chinese travel consumers

Digital marketing expert ASAP+ will join TravelDaily China in a webinar on August 18 to rethink brand communication through WeChat.

08/13/2020|10:42:21 AM|ChinaTravelNews
Is there future for a hotel-owned OTA?

Is there future for a hotel-owned OTA?

We keep confusing the tool (OTAs) with the strategy (a proper plan) and, until we keep mixing the two, there's no easy way out.

08/03/2020|11:34:48 PM|Hospitalitynet
Alibaba rolls out Accommodation At Will program with Zhima Credit

Alibaba rolls out Accommodation At Will program with Zhima Credit

Less than two weeks ago, online travel unit Fliggy launched the Fly At Will product that offers consumers airline service nationwide in attractive deals to restore confidence.

07/27/2020|5:38:36 PM|ChinaTravelNews
Discount pricing + digital tools drive domestic travel transactions in China

Discount pricing + digital tools drive domestic travel transactions in China

Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.

07/23/2020|6:04:56 PM|ChinaTravelNews
Innovation deserves recognition - The 2020 Digital Travel Awards opened for submission

Innovation deserves recognition - The 2020 Digital Travel Awards opened for submission

Entries submission starts on July 23, ends on September 15.

07/24/2020|5:10:49 PM|ChinaTravelNews
Alibaba Fliggy offers Fly At Will deals to restore consumer confidence

Alibaba Fliggy offers Fly At Will deals to restore consumer confidence

Fliggy's flight deals offer more diverse options as consumers can choose to fly with different airlines on one single booking platform.

07/15/2020|12:05:53 AM|ChinaTravelNews
OYO China's CFO steps down; Rental platform partners with ByteDance | Weekly Review

OYO China's CFO steps down; Rental platform partners with ByteDance | Weekly Review

CEO of IHG's Greater China region saw more hotels joining chain brands after pandemic; Airbnb China reports more than 20% rise in active listings in June.

07/12/2020|10:12:03 AM|ChinaTravelNews
Airbnb China reports more than 20% rise in active listings

Airbnb China reports more than 20% rise in active listings

The USD 10 million fund and revival plan have helped 200,000 Airbnb hosts in the strategic market for the company.

07/11/2020|11:13:56 AM|ChinaTravelNews
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