The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
Kayak users will be able to book Trip.com's car-rental offerings in Asia Pacific including Greater China, Singapore, Korea and other destinations.
As Morocco seeks to expand into the Chinese tourism market, the sector needs a serious shakeup.
Despite all the preparation that goes into a park opening, it’s always hard to predict what will actually strike a chord with visitors.
CEO Brian Chesky likes the idea of getting into entertainment as an extension of Airbnb’s marketing strategy.
Airbnb has hired 500 staff in Beijing to build a customized version of the platform.
The strategic shake-up of OTA giants will further intensify competition in the evolving market landscape.
The Shanghai-based company also unveiled its "Accelerated Growth Goal" of establishing a global hotel network in the next five years.
