More than half of the routes the carrier has applied for are to mainland China.
While live streaming is a relatively new phenomenon in Europe, in China it has become central to marketing everything from museums to beauty products.
French hotel chain further elevates strategic alliance with Chinese e-commerce giant.
With demand for leisure and resort services shifting from overseas to domestic, optimism about China’s tourism and resort market is at an all-time high.
For the Greater China region, Accor plans to open five major hotels in Sanya, Hangzhou, Hong Kong, Chengdu and Pinghu.
Marriott's leisure bookings in China have been particularly strong, up over 25% year over year in the third quarter.
MSC Cruises will be the first major international cruise line to deploy two flagships in China, marking the start of a new age of “double flagship deployment” of the Chinese cruise market.
The launch of OTT Airlines will contribute to strong recovery of China’s domestic market.
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