When travel comes back, it may not be bigger, but it will be better.
The joint venture between Accor and Ennismore marks a bellwether for post-pandemic deal-making to come, especially given the cost savings such partnerships could generate.
By focusing less on third-party channels and more on direct marketing, these hotels have a chance to own their audiences and pass these cost savings onto planners, ultimately benefiting both parties.
If it can stick to its schedule, it could start a test flights for its first commercial plane by 2026.
The best tech companies in the world tend to do a few things very well, not a thousand things very well.
While long stays do take inventory off the shelf for a longer period of time, any stay is a great outcome for all parties involved.
The golden sands are shifting, and travel marketers have to ensure they don't get buried.
How much investment flows back into travel and hospitality startups next year will depend in large part on how much people trust and take the vaccine.
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