Virtuoso is widely considered one of the luxury travel industry’s biggest players, with a global network of more than 1,100 agencies comprising some 22,000 advisers in 50 countries.
This would be a significant shift in the business model for most technology providers.
Fares and rates climb as airlines and hotels look to comebacks, though demand is still nowhere near the levels of before the pandemic.
A storm of developments makes personalization significantly more challenging for everyone. To ride the wave of recovery, travel companies need to listen and learn how traveler preferences are changing.
Investors are seeing opportunities in travel’s rebound, and there is the ongoing combination of travel agencies and financial services.
Going public on bigger markets like the U.S. may produce higher valuations.
With uncertainty ahead, it’s no wonder that hotel sourcing can feel like a game of roulette.
Innovation should come from moving from a room-centered view to a guest-centered one.
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