Yanolja said it had brought online the largest share of domestic accommodation of any online booking agency in South Korea.
The idea is for both tourism boards and hotels to better target their potential visitors and guests.
Flag carriers are prestige projects.
Online tours are not simply a substitute for actual travel, but a new style of tourism.
But if Marriott was going to get into the space, it would be with a product that could live up to company standards.
While they offer similar services and are global players, the two rivals are stronger in different geographies, which has also shaped the crisis's impact on their business.
Scheduled capacity for the first quarter stands at just over one billion seats compared to 1.2 billion for this year; a shortfall of just 18%.
Reaching a valuation in that range would be an accomplishment for Airbnb officials in a year their business.
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