It feels that little has happened to believe that a way forward will be found; indeed, more barriers and restrictions are being imposed.
While the coming months bring with it a lot of uncertainty, opportunities remain for those who can make sense of the noise and seize the reset moment accordingly.
Accor is focusing on growth through signing smaller, independent brands to one of its flags.
The responsibilities include elevating Travelport’s brand, enhancing lead generation and defining and communicating a new confident, distinct and compelling company narrative.
Sustainable travel is likely to be more top of mind for travelers than ever before.
It is reasonable to foresee long-term opportunities for traditional hotel companies to grow their share of this emerging lodging sector.
There is still a significant proportion of flights in airlines schedules through to the end of the year which appear unrealistic and will almost certainly be canceled yet.
The biggest question, however, doesn’t really revolve around technology or destinations, it’s confidence.
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