Those not willing to embrace will no longer be able to rely on brand loyalty or relationships alone.
75% of travelers said they feel the freedom of virtual work and learning make them more likely to take a road trip at "off peak" times.
Successful resorts will be the ones that look for new opportunities or new markets to tap into.
Norwegian Cruise Line is still being cautious about overmarketing, despite the amount of pent-up demand for cruising.
Nine of the top ten global markets are reporting week on week growth and over half of those markets are at double digit levels.
When travel comes back, it may not be bigger, but it will be better.
The joint venture between Accor and Ennismore marks a bellwether for post-pandemic deal-making to come, especially given the cost savings such partnerships could generate.
By focusing less on third-party channels and more on direct marketing, these hotels have a chance to own their audiences and pass these cost savings onto planners, ultimately benefiting both parties.
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