Search results for “brand value”
Wyndham eyes exceptional conditions for growth in China
06/22/2021|3:07:08 PM|
After Wyndham's decision to restructure its team in the APAC region last year, the group is building on its direct franchising in China and also plans to target consumers from lower-tier cities.
DidaTravel looks beyond Asia, eyes UAE and UK
05/26/2021|4:31:33 PM|
The Shenzhen, China-based company is strengthening its sourcing teams in various markets at this stage to add both independent and chain hotel companies in its portfolio.
Accelerating digital transformation post-pandemic
05/24/2021|8:48:33 PM|
Amid all uncertainties, digital will remain a core competency.
Huazhu Group targets lifestyle market opportunities
05/27/2021|11:12:05 AM|
The Chinese hotel company believes its expansion in the lifestyle segment, both via organic and inorganic routes, plus excellent RevPAR growth in lower-tier cities is a positive sign for the group.
Hotel & lifestyle brand Atour files for $100 million US IPO, with Trip.com holding 14.8% shares
06/09/2021|8:32:46 AM|
In 2020, customers under 30 contributed to 35.0% of its total gross transaction value.
Delivery robot provider Star Speed Store secures $2.97 million in angel round
06/07/2021|11:10:00 AM|
The company aims to take its robots to thousands of hotels in 25 Chinese cities this year.
China's population growth slows down; OTA invests in pilot training | Weekly Review
05/16/2021|5:05:36 PM|
China sees a 244% rise in theme-park businesses registration in January-April; Marriott sees 76.8% rise in Greater China RevPAR.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
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