Search results for “context marketing”
Shanghai to lock down millions for mass testing; Unemployed tour guides taking tea-picking jobs | Daily Brief
03/29/2022|1:32:53 AM|
Spring travelers long for road trips, blossom and the great outdoors; Hotel marketing specialist issues the 2021 report of China’s high-end hotel innovative digital marketing trends.
Trip.com Group reports net revenue of $3.1 billion for 2021, up by 9% YOY
03/24/2022|2:16:52 PM|
Revenues from corporate travel management experienced a year-over-year growth of 54% for the full year of 2021.
Trip.com Group set to capitalize on growth drivers
09/25/2021|10:14:28 AM|
As travelers travel to top destinations and traditionally crowded attractions, the group is growing its cross-selling beyond pre-pandemic level.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Trip.com Group holds 2021 Global Partner Summit in Macao
12/09/2021|3:21:22 PM|
On Trip.com, global domestic hotel bookings increased by over 160% in Q3 2021 compared to Q3 2019.
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