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Why airlines bet on sports marketing?

Why airlines bet on sports marketing?

Co-creating a cross-cultural consumer experience.

09/30/2025|8:31:39 AM|ChinaTravelNews
Cathay Pacific eyes substantial aircraft order for the next decade

Cathay Pacific eyes substantial aircraft order for the next decade

Potential scope: short-haul lift, mid-haul reach, and a freighter boost across 2026–2035.

09/26/2025|2:59:51 PM|ChinaTravelNews
Overcapacity emerges as the biggest challenge for China’s aviation market

Overcapacity emerges as the biggest challenge for China’s aviation market

The global airline industry’s average profit per passenger is barely equivalent to “the price of a cup of coffee.”

09/21/2025|12:00:10 PM|ChinaTravelNews
China’s first crowdfunded airport emerges as summer’s standout performer

China’s first crowdfunded airport emerges as summer’s standout performer

The airport’s flight growth ranked first among all Chinese airports handling over 10 million passengers.

09/08/2025|11:38:01 PM|ChinaTravelNews
China Eastern rolls out free in-flight Wi-Fi on key routes

China Eastern rolls out free in-flight Wi-Fi on key routes

For the first time, a Chinese airline is offering free in-flight Wi-Fi to economy class passengers on such a large scale and in such a formalized way.

08/26/2025|9:11:18 PM|ChinaTravelNews
Are foreign carriers fading as China Southern dominates Guangzhou airport?

Are foreign carriers fading as China Southern dominates Guangzhou airport?

Hong Kong, with its transit advantages and more competitive fare structure, holds stronger appeal for foreign airlines.

08/25/2025|11:22:04 PM|ChinaTravelNews
China Southern to launch Guangzhou–Darwin flights: Will they fill the seats?

China Southern to launch Guangzhou–Darwin flights: Will they fill the seats?

China Southern’s China–Australia network will expand to up to 74 round-trip direct flights per week.

08/25/2025|9:01:05 AM|ChinaTravelNews
China-Canada routes expand sharply with new flights

China-Canada routes expand sharply with new flights

Second phase adds 6 more flights.

08/21/2025|10:19:04 PM|ChinaTravelNews
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