Search results for “traveler demographics and preferences”
Meituan counts on its membership initiative for travel business
12/03/2024|1:09:16 PM|
The tech-driven retail company’s decision to expand its Shen Hui Yuan membership program allowed Meituan to reach consumers in lower-tier cities as part of its effort to stimulate local consumption.
Tongcheng Travel ends 2023 on a high 
03/25/2024|10:23:10 AM|
The online travel company capitalized on the increased demand of accommodation services to fully recover its international room nights sold year-on-year growth, as compared to 2019. 
Tongcheng Travel set to make the most of restructuring
03/24/2022|2:40:35 AM|
The restructuring by the OTA is a direct response to the demand for short-haul and local trips in China.
Trip.com Group’s Liang: Still premature to identify the best policy for opening up
11/10/2021|4:16:25 PM|
China’s zero Covid policy and many other issues are being evaluated by travel companies as several other countries in the Asia Pacific region have loosened their restrictions and requirements to reopen their borders for foreign travellers.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Weibo big data report shows family travel and “go west” are trending for hotels
01/04/2021|12:23:22 PM|
More than 70% of those who were interested in making travel reservations were aged between 21 to 40.
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020|8:00:59 AM|
Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
Focus on local travel products surges in China
08/15/2020|8:12:06 PM|
Understanding the difference in perspective for locals, as for how they consider their native place and related experiences and activities, is critical.
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