Domestic supply cannot entirely satisfy tourist demand, as many Chinese middle-class tourists tend to fly abroad during long holidays. In addition, the added cultural value of tourism remains relatively low.
Wang Jianlin, Wanda’s board chairman, is preparing to bid adieu to the culture and tourism sector, and the company is transferring its culture units' core business and staff to Sunac, Caijing reported.
Hoteliers will not only increase occupancy, but also get incremental revenues and advantages over competitive set and the OTAs by offering local tours and activities bundled with hotel accommodations or offered as add‐ons.
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.