Domestic tourism revenues stood at RMB 466.56 billion ($68.7 billion), it added, down from nearly RMB 650 billion a year earlier.
Alibaba acquires nearly 10% stake in Dufry, forms China joint venture; Ctrip chairman says live streaming is here to stay as Chinese tourism almost "fully recovers".
Even as China’s domestic tourism market gradually recovers, Liang said he expects live-streaming to continue to grow as an important sales channel.
Tourists are showing a stronger willingness to make long-distance journeys, a Meituan report said.
China records a tourism revenue of USD 45.8 billion in the first four days of the eight-day national holiday.
Industry analysts said the industry will be able to recover 70% to 80% of last year's level in the fourth quarter.
Alibaba and Utour will cooperate on product supply, channel and branding, big data technology, payment and system solutions.
The new funding will be used to continue to expand in Asia and globally and to build out a new solution for travel operators and activity providers, Rezio.