The inbound tourism landscape in China’s Greater Bay Area is shifting fast:
Hong Kong is no longer the default leader. Guangzhou and Shenzhen are overtaking Hong Kong, powered by technological vitality, deeper cultural offerings, and favorable policies.
Here are the latest signals you should not ignore:
1.International routes are rapidly expanding at Guangzhou and Shenzhen airports, with smoother border-crossing procedures that are attracting large volumes of inbound travelers.
2.Economy-class passengers dominate inbound traffic, as international visitors increasingly seek high-value, cost-efficient travel options.
3.Southeast Asia remains the biggest source market for inbound travelers to the Pearl River Delta.
4.Over 80% of inbound travelers stay within two rooms, showing a clear shift toward small groups, families, and two-person business trips.
Want more global travel insights? Join us at the 19th TravelDaily Conference in September 2026.
We will bring together 100+ influential global travel leaders to decode the next wave of opportunities in China’s tourism market, including:
● What’s changing in China’s travel market?
● What do Chinese travelers prefer now?
● The latest policy updates for China’s inbound & outbound travel
● How business travel demand is evolving in China
Interested in new trends, shifts, and opportunities in China’s travel industry?
Contact my colleague Xenia by email: xenia@traveldaily.cn
