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Optimizing digital media mix in China – 5 areas demanding deeper introspection

Optimizing digital media mix in China – 5 areas demanding deeper introspection

The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.

07/09/2018|7:50:39 AM|ChinaTravelNews
AccorHotels launches mobile accommodation concept Flying Nest

AccorHotels launches mobile accommodation concept Flying Nest

AccorHotels’ Flying Nest is originally developed for mobile and sustainable accommodation, the concept could also be offered to a B-to-C target in 2019.

07/06/2018|2:15:18 PM|AccorHotels
Redefining space with full-stack hospitality tech - how is OYO doing it?

Redefining space with full-stack hospitality tech - how is OYO doing it?

The blend of technology, leveraging virtually every living space available in a destination, space design etc. is shaping up new ways of how and where one stays while travelling.

07/02/2018|9:51:32 AM|ChinaTravelNews
Is blockchain in travel overhyped?

Is blockchain in travel overhyped?

Different views have been presented regarding development of blockchain technology and business on travel. Multi-token ecosystem named STEP has been raised by Brillembourg Group.

06/13/2018|5:29:46 PM|Tnooz
China Southern opens up for all-channel ticket changes and refunds

China Southern opens up for all-channel ticket changes and refunds

Asia’s biggest airline has pledged to facilitate cancellation and re-scheduling for both its directly or indirectly sold personal tickets with automatic process and instant refunds.

06/12/2018|2:32:44 PM|ChinaTravelNews
Hotel revenue management: An integrated strategy of RM, S&M, CRM

Hotel revenue management: An integrated strategy of RM, S&M, CRM

The article provides hoteliers with organizational, financial, technological and philosophical changes and action steps needed for revenue management.

06/08/2018|7:38:11 AM|Phocuswire
Hotels need to act fast and prudently to deal with fragmentation in distribution

Hotels need to act fast and prudently to deal with fragmentation in distribution

Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.

06/01/2018|7:39:30 AM|ChinaTravelNews
How to attain digital success in China? 8 key takeaways from ITB China

How to attain digital success in China? 8 key takeaways from ITB China

It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.

05/28/2018|2:03:44 PM|ChinaTravelNews
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