Search results for “content strategy”
O2O player wanzhoumo.com completes an eight-digit series B round led by Momo
07/19/2016|9:28:25 AM|
Shanghai-based O2O player wanzhoumo.com (“周末去哪儿”) announced on July 18 that it has completed an eight-digit series B round this February. The lead investor was Momo, China’s largest mobile-based social networking platform, and existing investors Blue Lake Capital (“蓝湖资本”) and Matrix Partners (“经纬创投”) also joined.
Accor explores upscale hotel market in China after FRHI acquisition
08/01/2016|9:56:17 AM|
AccorHotels has boosted its hotel portfolio in China to 195 following its acquisition of FRHI and its three upscale hotel brands, and plans to open four Sofitel hotels, four Pullman hotels, one Fairmont hotel and two Swissotels by the end of next year.
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016|10:38:51 AM|
NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Uber China announces Uber+Travel plan in partnerships with HNA, Qunar
06/16/2016|10:03:02 AM|
Uber China announced “Uber+Travel” strategy on June 15, partnering with travel brands including HNA Group, Qunar, Tongcheng Tourism, Qyer and TripAdvisor.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Air France KLM banks on its entrenched sales strategy in China
05/25/2016|11:14:05 AM|
Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
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