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WeChat for room bookings isn’t just about revenue, experience counts too

08/05/2015|10:57:01 PM|

Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.

Delta on a quest to become the most Chinese-friendly U.S. airline

05/20/2015|10:11:59 AM|

Delta Air Lines is on a mission to determine what is most important for Chinese travelers and to leverage technology and service to enhance user experience.

Embracing the digital transformation in China’s travel market

03/25/2015|10:19:49 AM|

To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.

Counting on data analytics for identifying and recognising customers

03/14/2015|2:32:02 PM|

Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.

Carpool app Tiantian Yongche raises US$10 million

01/29/2015|8:35:53 AM|

Tiantian Yongche has raised US$10 million in its Series B following a US$3 million Series A funding in June 2014.

Back to basics – Four essentials for any mobile travel strategy

05/16/2013|10:09:43 AM|

Studies show that 84% of people use their smartphones to view maps and 67% use their device to research local activities, restaurants and shows.

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