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Equestrian tourism in China: How horse-riding holidays are gaining popularity among Millennials

12/01/2025|10:21:22 AM|

For Millennials, horseback journeys across China are emerging as a new way to travel deeper, nurture wellbeing, and connect with authentic local culture.

Inbound tourism landscape in China’s Greater Bay Area is shifting fast

11/28/2025|10:36:11 AM|

A fresh insight every week — a must-follow series for global executives eyeing the China travel market.

China urges citizens to avoid travel to Japan: Tourism headwinds intensify

11/17/2025|10:04:33 AM|

Chinese tourists are shifting toward Southeast Asian destinations.

Russian tourists to flock to China under visa-free policy

09/04/2025|2:02:41 PM|

China has become the fifth most popular air travel destination for Russians.

Foreign capital moves into China’s cultural tourism

09/28/2025|10:22:42 AM|

Deal momentum is shifting upstream to governance and platforms before assets trade.

China’s summer civil aviation booking insights: Polarization in domestic tourism

08/13/2025|5:43:55 PM|

Overall, the situation has not been very favorable due to the continuous heavy rainfall.

China’s inbound tourism reshapes OTA competition: Insights from Trip.com’s Q2 earnings

09/05/2025|11:33:36 AM|

China is Trip.com’s home turf.

Japan's inbound tourism booms, but China charts its own course

06/25/2025|2:30:02 PM|

Japan needs dispersion; China needs expression.

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