A growing number of people across the world are getting into the idea of travelling to further their understanding of cultures, and this is spreading among Millennials.
Those born between 29 and 44 have long been part of the travel boom, with a wider number of those aged in this demographic opting to take travel breaks before starting work, or even using backpacking trips to find out more about themselves before settling down with a family.
The boom in travelling has seen certain sectors gain traction, and among those is the number of people who are looking into Equestrian tourism.
This has been a big moneymaker in China, and goes against the typical horse enthusiasts who are only interested in free race horse picks. But, how popular have horse-riding holidays become among Millennials, and why is the rise only continuing?
What Is Equestrian Tourism in China?
Equestrian tourism has soared in popularity in China, due to the scenic sights and untapped areas for adventure in the wilderness.
This has been a common factor behind the success of using horses, as riding an equine offers a unique way of seeing a new country.
It enables visitors to take adventurous treks in scenic areas. Main areas that have seen a big influx in equestrian tourism in China have been Inner Mongolia and Tibetan Plateau.
However, there is more to equine tourism than exploring new land, as many also look to ride horses in major urban centres such as those found in Beijing and Shanghai.
Popular Areas For Equine Tourism
Equine tourism has grown in prominence across China, but it is most popular in the rural areas, enabling visitors to find out more about the culture in locations that will typically be missed if you’re travelling by car, bus, or plane.
Tibetan Plateau
Tibetan Plateau has seen the most growth, with visitors able to experience high-altitude treks through breath-taking routes aboard horses. During trips, visitors can also learn more about life in the region by visiting local nomads in locations such as the Ando and Kham regions.
Inner Mongolia
At the opposite end of the pricing spectrum are trips in Inner Mongolia. These can enable visitors to focus on freedom in the area, with both experienced riders and beginners typically enjoying once-in-a-lifetime experiences.
Urban Areas
However, it isn’t just the rural areas that attract equine tourism. Those learning how to ride horses is increasing year-on-year, with a reported 30 million people annually riding horses in the United States.
Therefore, it isn’t uncommon for Millennials to visit new locations and wish to pick up a new skill. Therefore, internationally renowned locations in China’s equestrian capital of Beijing have also seen significant numbers due to equine tourism in the modern era.
However, due to the nation’s excellent facilities, it isn’t just beginners who use urban locations, as experienced riders can also learn more about horses after paying trips to industry-leading locations in cities such as Beijing and Shanghai.
Why Is Equine Tourism Popular?
Social Media
The popularity of equine tourism is increasing year-on-year, and this is down to a number of different reasons. One of the most obvious comes in the form of the social media influence of people in this modern day.
Platforms such as TikTok and Instagram highlight the joy and accessibility of horse riding, which has helped inspire a new generation to get involved in the activity, despite many believing that it was previously only something that the wealthy could be involved in.
COVID-19
Another reason is due to the post-pandemic travel trends. Since the lifting of COVID-19 measures, which brought the world to a standstill, there has been a growing number of travelers who have looked to be outdoors for activities, largely due to being locked indoors for months on end, but also due to anxiety surrounding contracting any new illnesses.
Horse riding is rightly regarded as one of the best and healthiest ways to connect with nature, and this can help to create immersive travel experiences.
Authentic Travel Experiences
However, one of the most important reasons why equine tourism is so tailored toward Millennials is due to the fact that the demographic is becoming increasingly drawn to more authentic travel experiences.
Unlike older generations, who prefer to relax on beaches and have a holiday by the true sense of the world, Millennials want to get out of a routine and find something new to excite them.
Mindful Travel
With an emphasis on our mental health in this modern day, it is little surprise that 21% of global travellers take trips for health and wellness reasons. This directly links back to equine tourism, as horses are renowned for their impact to help a person’s mental wellbeing.
Horses are typically used to help treat people with stress, depression, and PTSD. As well as things, being able to connect with animals in a natural environment will make those involved feel calm and relaxed.
