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Destination-based marketing adapts location-driven strategies for consumers on the move

Destination-based marketing adapts location-driven strategies for consumers on the move

Destination-based marketing refers to a way of targeting on-the-go consumers.

05/09/2019|6:20:04 PM|Street Fight
What travel marketers should know about people searching for experiences

What travel marketers should know about people searching for experiences

Mobile searches for “things to do/activities” + “near me” have seen a 6X increase over the last two years.

05/08/2019|10:26:27 AM|ThinkWithGoogle
Indoor sports theme park Hi-Fun bags RMB 50 million in a strategic financing round

Indoor sports theme park Hi-Fun bags RMB 50 million in a strategic financing round

This round of financing will be used to expand its offline stores and strengthen its product range.

05/06/2019|11:06:00 AM|ChinaTravelNews
Booking Holdings agrees to acquire Venga

Booking Holdings agrees to acquire Venga

Booking Holdings' brand OpenTable and Venga will join forces to further improve restaurant hospitality.

05/03/2019|8:13:25 AM|Prnewswire
Chinese city bets big on VR, with theme park and $148m startup fund

Chinese city bets big on VR, with theme park and $148m startup fund

Slick headsets from Samsung, Oculus, HTC and Sony were making a big splash at electronics shows in the US. Chinese leaders were worried they might miss out on a boom.

04/30/2019|12:25:15 PM|AP
Travel activity platform GetYourGuide raised €500M led by SoftBank

Travel activity platform GetYourGuide raised €500M led by SoftBank

GetYourGuide is valued at €1.6 billion in the latest funding round.

04/29/2019|10:49:31 AM|TechCrunch
Ctrip to be MakeMyTrip’s largest stakeholder via share exchange with Tencent investor

Ctrip to be MakeMyTrip’s largest stakeholder via share exchange with Tencent investor

Naspers will own 5.6% of Ctrip, and Ctrip with a third-party investment entity will own ordinary shares and class B shares of MakeMyTrip, representing 49.0% and 4.0% of the India OTA's total voting power.

04/26/2019|7:22:02 PM|ChinaTravelNews
Google's Touring Bird plots big expansion of tours and activities service

Google's Touring Bird plots big expansion of tours and activities service

Touring Bird has stripped away the different elements so that users can select which part they want, or build their own package.

04/26/2019|1:47:30 PM|PhocusWire
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