Experts say the traditional reliance on blue skies and beaches may work well in the West, but won’t cut it with the Gen Y and Gen Z Chinese consumer.
Among 39.4 million tourists arrived in Macau, 28 million people came from mainland China.
Kyoto tops travel wish list for Chinese travelers in the 2020s. This is followed by Shanghai and then Bangkok.
Chinese travelers to Japan continue to grow but the pace of growth has slowed down since 2014-15 amid increasing competition from other countries in Asia and Europe.
Visitor arrivals to China increased by 4.7% to 108.76 million and outbound trips from China rose 8.5% to 119.9 million.
403,739 Chinese visitors came to Turkey over the first 11 months of the year, up 9.1% compared to the same period last year.
Chinese and Indian travelers can visit Malaysia for up to 15 days by using the electronic travel registration and information system.
Trips inspired by social media, which were amongst the top motivators for travel in 2018, recorded the biggest drop (-44%) this year.
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