Search results for “event marketing”
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Trip.com Group holds 2021 Global Partner Summit in Macao
12/09/2021|3:21:22 PM|
On Trip.com, global domestic hotel bookings increased by over 160% in Q3 2021 compared to Q3 2019.
OTA to renew deal with Tencent; China tests Olympic restrictions at domestic games | Daily Brief
09/09/2021|10:18:24 PM|
China wants airline passengers from Portugal to quarantine three weeks; Meituan starts trial to promote digital yuan, low-carbon travel.
Chinese digital currency changes aviation payment; Mainland-HK border may reopen in Dec | Daily Brief
11/19/2021|10:50:35 PM|
Domestic carriers may be further hurt by stricter flight policy in Beijing; Accor CEO misses Chinese travelers but says happy surprise awaits Asia.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Hong Kong adds Singapore to high-risk list; La Quinta by Wyndham to debut in China | Daily Brief
12/06/2021|10:55:49 PM|
Guangzhou reports new local case related with quarantine hotel; New ferry between Taiwan and Matsu sells out tickets fast.
China’s alternative accommodation industry in 2021: ADR falls below $48
01/28/2022|5:53:53 PM|
Over 75% of short-term rental properties saw revenue below RMB 1 million.
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Lufthansa plans to suspend Beijing flights as German investments in China reach record high

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China, Japan and South Korea target 40 million tourist exchanges by 2030

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Trip.com Group claims $4.3 billion annual value from membership program

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China records 160 million border crossings in Q3, a 30.1% year-on-year rise

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China sees a 78% year-on-year rise in Q3 international air travel

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