Search results for “ChinaTravelNews Events”
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
CWT CEO: Accelerating global strategies and investing in China after restructuring
09/16/2021|2:03:25 PM|
Global scale and capabilities ensure the company can differentiate itself from fledgling startups.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
OTA to renew deal with Tencent; China tests Olympic restrictions at domestic games | Daily Brief
09/09/2021|10:18:24 PM|
China wants airline passengers from Portugal to quarantine three weeks; Meituan starts trial to promote digital yuan, low-carbon travel.
Agoda gears up for rebound in travel in APAC region
11/10/2021|4:23:53 PM|
John Brown, Agoda’s CEO, asserts that the company coped up with the prolonged exacting situation by being agile, through its focus on pivoting its business and building meaningful partnerships.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
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