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Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

12/02/2025|11:38:23 AM|

This could dampen consumption in the Kansai region, which has particularly strong economic ties with China.

Chinese women embrace solo travel in Japan

10/09/2025|5:24:59 AM|

One-person travelers” now account for 22% of all Chinese tourists.

Tongcheng goes deeper with DeepTrip

08/27/2025|5:13:05 PM|

The OTA is rapidly integrating an advanced large language model to hyper-personalise the travel experience and streamline internal operations.

South Korea to grant visa-free entry for Chinese tour groups starting late September

08/07/2025|4:29:55 PM|

Since November last year, China has unilaterally implemented a trial visa-free policy for South Korean citizens.

Emirates' A380 returns to Shanghai, signaling confidence in China market

07/11/2025|6:59:48 PM|

Beijing and Guangzhou may follow.

Tongcheng Travel sees 45.8% rise in 2024 revenue

03/21/2025|3:37:42 PM|

Annual paying users increased by 1.5% year-to-year to 238.3 million in 2024.

Data insights: China’s midscale and above hotel market in January 2025

03/21/2025|5:18:24 PM|

Investments are shifting from top markets towards second- and third-tier cities.

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