Search results for “social media”
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
Railway service platform Lvtu Diandian closes an angel round
09/11/2017|3:55:25 PM|
Railway passenger service platform Lvtu Diandian is trying to build its presence in the railway market via in-train consumption and establish itself as the Meituan and Eleme in railway transportation.
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Travel firms in Asia Pacific leverage data analytics to forecast demand
06/16/2017|2:03:44 PM|
Travel companies in Asia Pacific with China in particular are embedding analytics into their organizations to forecast demand and increase revenues, according to a survey by Hotelbeds.
Hotelbeds to increase hotels in China over next 12 months
06/05/2017|9:35:15 AM|
Hotelbeds sees in China a general shift away from group bookings towards individual trips. Even payment solutions need to be localized.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
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