Search results for “service differentation”
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Key to being customer-centric: Count on cloud + data + API
03/07/2017|8:57:27 AM|
A guest or a consumer doesn’t differentiate between “experiences” coming from a retail brand or a hotel property. So hotel companies need to focus on customer-centricity in the complex world of accommodation shopping.
OpenJaw signs up Cathay Pacific as NDC partner and partners with IATA
03/02/2017|3:02:03 PM|
OpenJaw has become Cathay Pacific Airways' NDC partner and an NDC and ONE Order Strategic Partner, having achieved Level 3 NDC capability certification - the highest level of NDC certification offered by IATA.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017|3:29:24 PM|
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018|8:00:37 AM|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Building a customer-centric distribution channel
10/26/2016|9:29:21 AM|
Chinese airlines have responded to OTAs by focusing on direct sales and axing agency commission fees. At the heart of their argument was that the move was for consumers.
Views from the middle of the value chain
10/28/2016|10:21:29 PM|
TMCs and OTAs share their views on the latest trends on airline distribution, and not everyone is happy with the way things are heading.
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