Search results for “mini program”
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
WeChat innovates Mini Program, hints at travel services
01/09/2017|10:06:26 PM|
WeChat launched in-app service Mini Program (or XiaoChengXu in Chinese) on January 9. The “instant and disposable” service is deemed more suitable for travel companies as their business is more offline oriented and they are visited in app at lower frequencies.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
North America travel platform Kuaibangxing reaps millions of dollars in funding
06/19/2018|2:18:15 PM|
So far, Kuaibangxing has partnered with more than 500 businesses across all cities in the United States and Canada.
ChinaTravelNews Briefing: Booking.com unites Spring Airlines, Tencent permits travel, and more
06/17/2018|7:48:13 PM|
China Southern pledged to facilitate cancellation and re-scheduling for its directly or indirectly sold tickets; Tencent is working with the Chinese government to create an electronic travel pass system.
RV rental platform Sofangche receives millions of yuan in angel funding
06/13/2018|2:31:39 PM|
Sofangche targets both business operators and individual customers, and is already seeking another round of financing.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018|7:39:30 AM|
Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
ITB China 2018 - a gateway to the pulse of the Chinese travelers
05/16/2018|8:38:18 AM|
The sheer size and the potential of the Chinese outbound travel category are luring companies from all over to be a part of the second edition of the ITB China travel trade show.
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