Search results for “localization”
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Outdoor living accommodation provider Future Capsule raises 2 million yuan
07/24/2019|1:36:04 PM|
It meets customers' personalized needs and solves their living problems related to immersive outdoor travel through cloud platform and big data technology.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
BCD Travel takes majority stake in Japanese partner Hitachi Travel Bureau
07/01/2019|7:01:08 PM|
The deal gives BCD Travel controlling interest in their operations in Japan, one of Asia Pacific’s most important markets for corporate travel.
Hotel smart retail provider Egaga raises millions (in yuan)
07/16/2019|7:12:10 PM|
The proceeds will be used for market expansion.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019|4:20:56 PM|
Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
Homestay category on upswing in China, but what’s there to differentiate?
03/26/2019|1:36:49 PM|
Brands such as Tujia, Xiaozhu and Airbnb are expanding their listings in China. An intriguing facet at this juncture is what is being done to stand out when one property could be available on more than one platform.
AI solution startup TravelFlan partners China Mobile to serve outbound travelers
06/06/2019|12:04:34 PM|
JegoTrip offers roaming data packages to Chinese outbound tourists, while TravelFlan leverages analytical tools to understand customers and market trends, facilitating better products and pricing strategies.
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