Search results for “local brand”
Booking funds Didi, Airbnb China names new president, Baidu and Alibaba vie for smart hotel
07/23/2018|1:56:10 PM|
Booking Holdings invested $500 million in China’s ride-hailing platform Didi Chuxing. Airbnb China appointed a local serial entrepreneur as its new president. WeChat Pay decided to focus on outbound Chinese tourists.
Booking Holdings invests $500 million in DiDi Chuxing
07/17/2018|4:27:09 PM|
Booking Holdings' brands will offer on-demand car service powered by DiDi through their apps, and DiDi customers can book hotels through Booking.com or Agoda.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Homestay chain brand Youjia closes funding round backed by Ctrip
06/28/2018|10:20:49 AM|
By investing in homestay brand Youjia, Ctrip aims to build quality home-share inventory and move up the supply chain.
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018|9:48:35 AM|
Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
Education platform Maitao.com pockets multi-million dollars to expand offline
07/09/2018|3:00:07 PM|
Maitao acquires new customers with low-cost and high-quality courses such as Maitao Lab, and then channels the customers to high-value long-haul tours and camp activities.
Travel e-commerce in China - the battle isn't just about growth anymore
05/17/2018|11:42:08 AM|
As the major online travel company Ctrip, along with platforms owned by Alibaba- and Tencent-backed companies, target growth it is worth assessing how they are going about differentiating their offerings.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
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