Search results for “first-party data”
Will slowing economic growth kill China’s outbound travel?
09/02/2016|8:31:41 PM|
Five years ago, 90% of booking.com's customers came from China’s top 3 cities, Beijing, Shanghai, Guangzhou. Now they see more and more coming from lower-tier cities.
Booking.com forges ahead with laser-sharp focus in China
06/23/2016|10:38:30 AM|
China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
Tuniu counts on blend of brand strength, scale and operating leverage
08/29/2016|6:15:55 PM|
Sustaining growth rate has remained Tuniu’s major forte, but can cost control, association with HNA and the GMV of travel products uplift the overall margin going forward?
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Hotel room glut drives down room rate and revenue in China
08/03/2016|10:01:40 AM|
Hotel chains over-expansion has caused four in ten hotel rooms in China staying empty and is driving down room rate and RevPAR.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Capitalizing on IT and data – China Eastern streamlines the blend
05/06/2016|10:42:14 PM|
China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.
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