Search results for “digitalization”
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Singapore Airlines to operate Olympics flights; China's domestic tourism to near $600 billion | Daily Brief
01/05/2022|12:03:28 AM|
Spring Festival travel peak estimated to subside; Macau to tighten quarantine.
Hotel data platform Htrip secures USD 25 million in a new financing round
12/29/2020|6:16:40 PM|
The company claimed to have served 185 million middle and high-end business travelers this year.
MBK Partners completes acquisition of four theme parks in China
12/24/2021|10:46:53 AM|
HHAn Group will focus on the acquisition, integration, development and management of prime, sustainable assets in China’s cultural and tourism industry.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020|8:00:59 AM|
Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
German TÜV SÜD, GIATA launch digital hygiene label for global hotel Industry
07/20/2020|9:56:44 AM|
German TÜV SÜD, Flowtify, and GIATA, are now releasing an audit app that allows hoteliers to attain the “stay safe – hygiene self-assessment” label.
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