Search results for “digital experience”
Homeinns Hotel refuses to slow down in a taxing environment
08/13/2015|6:16:53 PM|
Q2 proved to be yet another tough quarter for Homeinns. But it is focused on strengthening its customer base via mobile and expansion of mid-scale portfolio.
China Eastern’s LCC ambition takes off on a strong note
08/26/2015|8:42:11 AM|
China Eastern Airlines has set up new subsidiaries in order to ensure its LCC venture, China United Airlines, takes off on a strong foundation.
Mobile rules, but offline, too, is pivotal as car rental brands scale up
08/22/2015|8:53:45 AM|
Car rental and service providers in China are looking at mobile for growth and cost controlling but that doesn’t mean that offline touch points are going out of favour.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Shanghai becomes world’s 8th largest cruise port
06/29/2015|6:29:34 PM|
Shanghai overtook New York to become the eight busiest cruise port in the world, with 240 cruises using Shanghai as home port in 2014, a growth of 42.9% y-o-y.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
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