Search results for “content provider”
Tongcheng continues to march ahead despite a topsy-turvy ride
05/26/2022|9:50:36 AM|
The online travel company’s plan to target opportunities, for instance, reaching out to new users in lower-tier cities, continues to deliver.
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022|1:58:43 PM|
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
The 2022 Gen Z Traveler Trends Report: Short video channels popular for bookings
04/02/2022|5:22:02 PM|
OTAs were still Gen Z’s first choices when making reservations, drawing 62.5% of these young users.
US orders government staff to leave Shanghai; Meituan cuts jobs | Daily Brief
04/12/2022|9:55:36 PM|
Food delivery platforms offer free hotel for riders during Shanghai outbreak; Marriott is bullish on China market looking up by May.
Trip.com Group reports net revenue of $3.1 billion for 2021, up by 9% YOY
03/24/2022|2:16:52 PM|
Revenues from corporate travel management experienced a year-over-year growth of 54% for the full year of 2021.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Study tours provider Sanmaoyou closes million-dollar financing round
10/27/2020|3:15:14 PM|
Sanmaoyou aims to be a unicorn in the cultural tourism content sector in three years.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
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