Search results for “consumer intent”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
CAR acknowledges fragmentation, ready to sustain growth
11/20/2015|6:37:54 PM|
CAR Inc. is counting on collaboration with UCAR as well as its new corporate structure going forward
Travel companies eye digital wallets to streamline mobile checkout
10/15/2015|3:24:16 PM|
More and more travel companies are looking at alternative form of payments (AFPs) such as Alipay, offering Chinese consumers a diverse set of payment options.
Amadeus ready to serve China with its multi-faceted competencies
09/09/2015|10:25:55 PM|
The pace of change in airline distribution and information technology space in China offers unmistakable opportunity. Here’s how Amadeus is focusing on strengthening its foothold.
Chinese outbound travel – OTAs figure prominently in hotel distribution mix
08/27/2015|6:07:31 PM|
For hotel companies targeting Chinese outbound travel segment, the reliance on OTAs is important at this juncture.
Mobile rules, but offline, too, is pivotal as car rental brands scale up
08/22/2015|8:53:45 AM|
Car rental and service providers in China are looking at mobile for growth and cost controlling but that doesn’t mean that offline touch points are going out of favour.
China Southern sets new rules for ticketing agents and raises direct sales over 10%
05/27/2015|4:56:25 PM|
China Southern revenues from direct sales grew by 38% y-o-y in the first quarter of 2015, as it plans to lift the proportion of direct sales by 10% this year.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
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