Search results for “brand changes”
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
Booking funds Didi, Airbnb China names new president, Baidu and Alibaba vie for smart hotel
07/23/2018|1:56:10 PM|
Booking Holdings invested $500 million in China’s ride-hailing platform Didi Chuxing. Airbnb China appointed a local serial entrepreneur as its new president. WeChat Pay decided to focus on outbound Chinese tourists.
Hotels need to act fast and prudently to deal with fragmentation in distribution
06/01/2018|7:39:30 AM|
Be it for what needs to be done to optimize association with a new channel/ platform or managing rate disparity and revenue leakage, some foreign hotel companies are cautious in approaching emerging options such as Fliggy, WeChat etc.
Ctrip backs its expansion plans in China and abroad
05/24/2018|9:22:25 AM|
Even as Ctrip is continuously gaining market share across all the business lines, the team has assured that they are ready to forego certain short-term financial benefits to ensure that customer-centricity doesn’t get off the hook.
ChinaTravelNews Briefing: Ctrip unveils Oasis Lab, China connects air-rail networks and more
05/18/2018|3:45:18 PM|
Ctrip replaced its incubation program with Oasis Lab for innovative initiatives, budget hotels in China revamped services and experiences for customers, CAAC & CRC announced to connect train-plane networks.
TravelDaily China will present insights on China at ITB Berlin
02/26/2018|5:41:05 PM|
ITB Berlin 2018 will take place on March 7-11. TravelDaily China will be exhibiting at the trade show and organize events to promote greater understanding of China’s digital marketing & travel innovations.
Ctrip's lodging revenue rises 30% to $1.5 billion, transport revenue climbs 38%
03/15/2018|10:24:20 AM|
Skyscanner's Q4 direct booking revenue nearly doubled year-on-year, and Trip.com achieved triple-digit growth in air ticketing volume.
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