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Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
OpenJaw signs up Cathay Pacific as NDC partner and partners with IATA
03/02/2017|3:02:03 PM|
OpenJaw has become Cathay Pacific Airways' NDC partner and an NDC and ONE Order Strategic Partner, having achieved Level 3 NDC capability certification - the highest level of NDC certification offered by IATA.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017|3:29:24 PM|
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
Asian airline booking tech can better serve frequent flyers
02/22/2017|2:41:43 PM|
New ideas in social media marketing from Asia such as WeChat booking are inspiring airlines around the world.
Europe gears up to capitalize on prowess of China as a source market
02/22/2017|10:35:49 AM|
The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.
Foreign OTAs – can they challenge the likes of Ctrip and Qunar?
01/29/2016|10:02:43 AM|
Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.
WeChat innovates Mini Program, hints at travel services
01/09/2017|10:06:26 PM|
WeChat launched in-app service Mini Program (or XiaoChengXu in Chinese) on January 9. The “instant and disposable” service is deemed more suitable for travel companies as their business is more offline oriented and they are visited in app at lower frequencies.
Travel utility app There Travel raises US$1.9 million angel investment
07/13/2015|10:05:44 AM|
There Travel has received an angel investment of RMB12 million that it plans to use to fine-tune its products and develop the market, according to its CEO Ning Shi.
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