Search results for “algorithm system”
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Uber launches UberPool carpool service in China as “Peoples’ Uber +”
08/27/2015|6:09:20 PM|
Uber has begun a trial run of new carpooling function “Peoples’ Uber +”, in the Shanghai. The function is said to able to help users save up to 30% on fares.
Chinese car rental companies need to explore supplementary distribution avenues
07/21/2015|9:39:22 PM|
Car rental operators in China are looking at strengthening their distribution mix and related technology expertise as they target newer ways of revenue generation.
Tuniu targets a bigger service network expansion post $500m investment
05/26/2015|7:40:53 PM|
Tuniu is banking on its decision to expand regionally, and this is being accelerated post JD.com’s decision to be the largest shareholder in the company.
Hotels in China need to dig deeper to handle their distribution connectivity better
05/22/2015|10:38:35 AM|
According to Ted Zhang, Chinese hotel organizations need to evolve, and keep pace with evolving distribution platforms and channels.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
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