Search results for “advertising”
Winning over the elusive tag of running a successful B2C brand in China
08/12/2015|6:22:26 PM|
Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
China’s State Council to fully support development of national tourism industry
08/12/2015|11:05:27 AM|
China’s State Council reiterated support for the tourism industry in a recently published directive.
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
Baidu invests in two public transport Wi-Fi operators
06/09/2015|7:08:17 AM|
Baidu, Alibaba and Tencent are eager for a slice of the Wi-Fi market as a POE, a source of users and customer behavior data and rich app showplace.
Beijing High Court’s Final Judgement a victory for eLong over rival Qunar
07/02/2015|7:02:29 PM|
The nearly two-year legal battle over breach of contract between eLong Information, and Beijing Qunar, ended with an eLong victory on June 29, 2015.
CTA to release standard pricing for domestic tourism
05/21/2015|6:17:24 PM|
The China Tourism Association is formulating a set of guideline pricing for domestic tour itineraries.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
How will OTAs cash in on the search windfall of WeChat?
09/30/2017|10:10:37 AM|
WeChat has replicated Baidu’s formula in creating the volume of flow with its searching function, but its advertising model on Tongcheng, eLong and other advertisers remains to be seen.
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