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Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
China contributes 4.53 billion to 11.88 billion world tourist arrivals
01/24/2018|9:43:37 AM|
In 2018 the number of world tourist arrivals will increase to 12.67 billion, which will be 1.7 times the world population, according to World Tourism Cities Federation (WTCF).
ChinaTravelNews annual roundup: Major events of year 2017
12/18/2017|2:15:13 PM|
In 2017, the World Tourism Alliance was set up, ITB debuted in Shanghai, China banned tours to S. Korea, Priceline invested in Meituan to compete with Ctrip, and local home-sharing is on the rise while Airbnb is slow to localize...
Making travel simpler, cheaper – how’s the innovation coming along?
12/19/2017|2:08:43 PM|
Disruption of flight booking doesn’t come out of the blue. It’s a process.
OpenJaw China: Airlines count on 3 pillars for a differentiated offering
12/01/2017|9:34:37 AM|
Personalisation, underlying trends that are making organisations agile and innovative, and new sector-specific businesses processes and systems can enable airlines to come up with a differentiated offering.
Key to having a seamless conversation – capture all interactions
11/21/2017|9:59:06 AM|
The probability of ‘restarting’ a conversation as a passenger moves across channels has to come down. Blair Koch, Datalex’s CTO and President USA asserts that airlines need to capture all the interactions, encompassing offline and online touchpoints.
Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017|10:21:12 AM|
The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
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