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Equestrian tourism in China: How horse-riding holidays are gaining popularity among Millennials

12/01/2025|10:21:22 AM|

For Millennials, horseback journeys across China are emerging as a new way to travel deeper, nurture wellbeing, and connect with authentic local culture.

Diamond status inflation is driving China’s middle class away from Hilton

12/24/2025|11:09:18 AM|

A surge of status matches, challenges, credit card holders, and third-party promotions has led to a rapid spike in the number of Diamond members.

What Xiaohongshu reveals about Chinese travelers' new needs

12/10/2025|3:45:49 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Duty-free giant set to exit Shanghai airports

12/12/2025|10:42:57 AM|

The appeal of duty-free shopping is shifting from “discounts” to “experience + emotional value.”

Airlines battle for Brussels on a key China–Europe route

12/18/2025|4:47:47 PM|

Airlines are vying for three strategic assets.

Chinese travelers halve hotel bookings in Japan

12/04/2025|7:17:51 PM|

Overall booking volume has fallen by about 9%.

How young people choose their next trip today

11/27/2025|11:49:38 PM|

Over the past two years, the number of unique and specialty hotels on Douyin has increased by 73%.

Why are Chinese tourists falling in love with Penang?

11/10/2025|3:33:37 PM|

Standing at a turning point

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Refining assets, cutting costs: How China’s hotel industry seeks value growth

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40% of China-Japan flights slashed: where is the capacity shifting?

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Japan to raise visa application fees for first time in four decades

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Mainland China visitor growth to Japan slows in November — Shizuoka most exposed

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Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

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