Search results for “Marketing”
Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019|3:33:25 PM|
Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Mafengwo and Aiello emerge as winners at 2019 Digital Travel Awards
09/05/2019|6:29:38 PM|
In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Global CRM Study: The state of CRM and guest data management
09/05/2019|3:51:26 PM|
Personalization is the path to better guest relations.
China OTAs turn over 700 billion yuan in H1 2019, Ctrip accounts for 55.7%
08/23/2019|1:49:44 PM|
As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.
China’s outbound travel expenditure tops USD 127.5 billion in H1 2019
09/30/2019|9:50:21 AM|
Asian destinations captured 54% share of the total Chinese outbound tourists spending, while America and Europe claimed 24% and 13% respectively.
BTG Homeinns targets 4500 hotels by the end of 2019
08/29/2019|4:46:16 PM|
The expansion plan is being led by mid-scale hotels. In addition to this, BTG Homeinns is working closely with Hyatt Hotels to open their first UrCove hotel in 2020.
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