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JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

01/12/2026|7:37:12 AM|

Inbound visitors to Japan in 2030 could fall to 10 million short of the government’s target.

Chinese tourists to Japan fell 45% in December 2025

01/25/2026|3:09:55 AM|

This marks the first decline in nearly four years.

China urges citizens to avoid travel to Japan: Tourism headwinds intensify

11/17/2025|10:04:33 AM|

Chinese tourists are shifting toward Southeast Asian destinations.

Mainland Chinese tourists drive record July for Japan tourism

08/27/2025|4:10:41 PM|

Japan is on track to surpass 40 million inbound visitors in 2025.

Chinese tourists cut spending in Japan, hurting luxury sales

09/11/2025|3:14:52 PM|

From April to June 2025, the average shopping expenditure of Chinese visitors to Japan fell by 29% year on year.

Japan's inbound tourism booms, but China charts its own course

06/25/2025|2:30:02 PM|

Japan needs dispersion; China needs expression.

Why Chinese tourists are turning away from Thailand and heading to Japan?

05/29/2025|4:59:15 PM|

Thailand’s tourism industry is expected to see its first decline in nearly three years.

Chinese women embrace solo travel in Japan

10/09/2025|5:24:59 AM|

One-person travelers” now account for 22% of all Chinese tourists.

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