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RTB can deliver provided it is backed by astute planning

09/30/2015|11:24:50 AM|

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

Walt Disney rival Merlin Group to open Shanghai Legoland Discovery Center

09/28/2015|10:47:16 AM|

Merlin Entertainments Group will target education obsessed Chinese parents when it opens Shanghai Legoland Discovery Center in the Spring of 2016.

China’s second-tier cities to become the hottest international aviation market

09/01/2015|3:22:31 PM|

China’s “one belt one road” strategy has spurred the development of more international air routes from China's second-tier cities.

Sunshine Insurance celebrates grand opening of its new prize: Baccarat Hotel NYC

07/20/2015|9:41:14 PM|

Starwood Capital Group CEO Barry Sternlicht and Chairman of Sunshine Insurance Group Zhang Weigong celebrated the opening of Baccarat Hotel NYC.

China’s major carriers all implement paid seat selection services

05/15/2015|10:53:42 PM|

China Southern Airlines joined the three other major Chinese carriers in charging a premium for seat selection of designated economy class seats.

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