Search results for “Directions”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Qunar’s benchmark for excellence – just being the best as any OTA can be
08/26/2015|8:51:44 AM|
Qunar believes it has an opportunity to step up the average volume figure per hotel on the direct network and wants it to be on par with peers in mature travel markets.
China Eastern’s LCC ambition takes off on a strong note
08/26/2015|8:42:11 AM|
China Eastern Airlines has set up new subsidiaries in order to ensure its LCC venture, China United Airlines, takes off on a strong foundation.
BTG Hotels invests US$3.5 million for country resort and ecommerce subsidiaries
09/29/2015|10:39:37 AM|
BTG Hotels is investing RMB22.5 million in the joint venture BTG Lohas Cultural Tourism and its wholly-owned subsidiary BTG Ecommerce.
Tripzm acquires leisure travel and lifestyle startup Meizhouliu
09/28/2015|10:44:21 AM|
Tripzm has fully acquired leisure travel and lifestyle site Meizhouliu, and will change the latter’s name to i-Tripzm.
Tuniu strengthens its trump card, unfazed by current levels of gross margin
08/25/2015|8:43:24 AM|
Tuniu has been investing aggressively post its IPO last year. One area that has stood out is the blend of sturdy product procurement and regional expansion
Chinese outbound travel – OTAs figure prominently in hotel distribution mix
08/27/2015|6:07:31 PM|
For hotel companies targeting Chinese outbound travel segment, the reliance on OTAs is important at this juncture.
Spring Airlines adds Japan routes to drive its global strategy
09/23/2015|9:53:16 PM|
The Japanese aviation market is driving of Spring Airlines ambitious “global airline strategy” to have 43 international routes carrying 30% of its total capacity.
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